At Your Service
Ralph Lauren needed a centralized location on the site to host all direct to consumer RL services available to customers to increase user engagement by cementing the premium services available.
Online services vs in-store services
Ralph Lauren as a brand offers many different services services that are available online and in-store. Through this design and layout, I chose to divide the page into different sections and categorize each service into either Online or In-store services. For desktop I chose to to use a 4-column layout to help decrease the length of the page and a 2-column for mobile.
Custom Iconogrpahy
Through this project I was able I integrate new iconography to the Ralph Lauren design system and designed 10/14 custom icons on this page. The goal of using custom iconography was to give each service visual hierarchy and to compliment the copy the describes the purpose of each service.