RL Virtual Experience
web-based
The Ralph Lauren Virtual Experience is a self-guided web based immersive experience that allows users to browse items, see product details, and order their favorite items from one of the virtual store of their choosing.
My Role
My role was to design the user-flow and UI that would help users better understand how to navigate the store and interact with the products within the virtual experience. The work included defining user navigation, designing instructional modals, toasters, and product display screens to help the user navigate the virtual store and instruct them on how to interact with the web experience. Additionally, I created custom Iconography and micro-animations to elevate the experience.
Iconography & Navigational Menu
2D Map Navigation via Menu
Furthermore, I designed a section in the dropdown menu to include a 2D topdown view of the current store’s floor plan so that users could have an additional method of navigation via the menu.
